JOEONE Spring 2023 Menswear Milan – CNMI



JOEONE Spring 2023 Menswear Milan – CNMI

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the brand’s young creative director, Louis Gabriel Nouchi builds an entire collection to better assert the brand’s identity and to take a journey through Song Dynasty China, an era of ‘Renaissance’ for Chinese civilisation and economy.
An idea that gave rise to the work of building an entire summer collection, starting from the instinctive and professional cut of a pair of trousers, as a primitive need for dressing, but also giving shape to clothes with cuts and volumes that are not pre-established, but occasional and self-formed around the body.
A work of re-authentication of the brand’s heritage, bringing it back to the basis of meaning, but renewing it in language through an outodoor appeal and by fabrics alternating natural and technical fibres to the point of cancelling the gender destination, because women and men can safely wear these garments, without fear of transvestism.

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