The Trend Mag — Forecasting https://thetrendmag.com/forecasting/ How trend forecasting is actually done: data sources, lead times, panel work, confidence levels, and the difference between a microtrend and a shift. en-US Mon, 07 Sep 2026 23:07:53 GMT Forecasting How Trend Forecasting Actually Works, From Runway Counts to Retail Data https://thetrendmag.com/forecasting/how-trend-forecasting-actually-works-from-runway-counts-to-retail-data/ https://thetrendmag.com/forecasting/how-trend-forecasting-actually-works-from-runway-counts-to-retail-data/ Wed, 26 Aug 2026 08:57:50 GMT Emily Carter Forecasting How a Color Becomes the Color of the Year https://thetrendmag.com/forecasting/how-a-color-becomes-the-color-of-the-year/ https://thetrendmag.com/forecasting/how-a-color-becomes-the-color-of-the-year/ Mon, 24 Aug 2026 08:57:49 GMT Yuna Park Forecasting The Luminous Blue Turn For Spring 2027 https://thetrendmag.com/forecasting/the-luminous-blue-turn-for-spring-2027/ https://thetrendmag.com/forecasting/the-luminous-blue-turn-for-spring-2027/ Mon, 17 Aug 2026 08:51:15 GMT Emily Carter Forecasting How Microtrends Broke the Fashion Cycle's Old Clock https://thetrendmag.com/forecasting/how-microtrends-changed-the-trend-cycle/ https://thetrendmag.com/forecasting/how-microtrends-changed-the-trend-cycle/ Thu, 23 Jul 2026 12:00:00 GMT Emily Carter Forecasting Do Algorithms Replace Forecasters, or Just Change Their Job? https://thetrendmag.com/forecasting/do-algorithms-replace-forecasters/ https://thetrendmag.com/forecasting/do-algorithms-replace-forecasters/ Tue, 30 Jun 2026 12:00:00 GMT Emily Carter Forecasting How a Season's Color Palette Is Built Two Years Ahead https://thetrendmag.com/forecasting/how-a-palette-is-built-two-seasons-out/ https://thetrendmag.com/forecasting/how-a-palette-is-built-two-seasons-out/ Sun, 07 Jun 2026 12:00:00 GMT Yuna Park Forecasting What Happens When a Trend Forecast Misses Its Season https://thetrendmag.com/forecasting/what-happens-when-a-forecast-misses/ https://thetrendmag.com/forecasting/what-happens-when-a-forecast-misses/ Sat, 16 May 2026 12:00:00 GMT Emily Carter Forecasting Why Forecasters Track Street Style Before It Ever Sells https://thetrendmag.com/forecasting/why-forecasters-track-street-style/ https://thetrendmag.com/forecasting/why-forecasters-track-street-style/ Thu, 23 Apr 2026 12:00:00 GMT Emily Carter Forecasting Can a Brand Launch a Trend on Purpose, and Make It Stick? https://thetrendmag.com/forecasting/can-a-brand-launch-a-trend-on-purpose/ https://thetrendmag.com/forecasting/can-a-brand-launch-a-trend-on-purpose/ Tue, 31 Mar 2026 12:00:00 GMT Yuna Park Forecasting How Retail Buyers Turn Forecast Reports Into Real Orders https://thetrendmag.com/forecasting/how-retail-buyers-use-forecast-reports/ https://thetrendmag.com/forecasting/how-retail-buyers-use-forecast-reports/ Sun, 08 Mar 2026 12:00:00 GMT Yuna Park Forecasting What a Forecast Agency Actually Sells to Its Subscribers https://thetrendmag.com/forecasting/what-a-forecast-agency-actually-sells/ https://thetrendmag.com/forecasting/what-a-forecast-agency-actually-sells/ Sat, 14 Feb 2026 12:00:00 GMT Yuna Park Forecasting Who Invented Trend Forecasting, and When It Really Began https://thetrendmag.com/forecasting/who-invented-trend-forecasting/ https://thetrendmag.com/forecasting/who-invented-trend-forecasting/ Thu, 22 Jan 2026 12:00:00 GMT Yuna Park Forecasting How WGSN Spots Movements Before They Have a Name https://thetrendmag.com/forecasting/how-wgsn-spots-movements-before-they-have-a-name/ https://thetrendmag.com/forecasting/how-wgsn-spots-movements-before-they-have-a-name/ Tue, 30 Dec 2025 12:00:00 GMT Emily Carter Forecasting