Retailer’s fragrance authority and innovation highlighted in latest collaboration with Paramount Consumer Products for hit Netflix series
COLUMBUS, Ohio, Sept. 30, 2024 /PRNewswire/ — Today, Bath & Body Works (NYSE: BBWI), a global leader in personal care and home fragrance, announced its newest collaboration with Paramount Consumer Products for the hit Netflix series, Emily in Paris. Launching this holiday, the limited-edition collection embodies Parisian charm and trend-forward fragrances through Bath & Body Works’ unparalleled fragrance expertise and innovative product storytelling. Emily in Paris is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger) and streams on Netflix.
Launching this holiday, the Bath & Body Works x Emily in Paris limited-edition collection embodies Parisian charm and trend-forward fragrances through Bath & Body Works’ unparalleled fragrance expertise and innovative product storytelling.
Fans can expect to immerse themselves in scents that conjure up their favorite Emily in Paris moments via fine fragrance mists, body washes, body creams, candles, Wallflowers fragrance diffusers, hand soaps and sanitizers across four Bath & Body Works-exclusive fragrances.
Champagne in Paris, a brand-new fragrance created specifically for the partnership, features notes of champagne spritz, elderberry fizz and lily of the valley.
Macaron Cloud features notes of macaron delight, Parisian spun sugar and pink berries and brings to life the essence of a French patisserie, from the yummy aroma to the macaron icons scattered across the packaging.
Lavender Luxe was inspired by the iconic lavender fields from season three and brings a botanical fragrance to the collection with notes of Lavande de Provence, flirtatious jasmine and vanilla crush.
Paris Amour, a customer-favorite scent, which originally debuted in 2011, is making a limited-time return for this launch. The fragrance icon features notes of French tulips, apple blossoms and sparkling pink champagne, and the Parisian skyline design celebrates the setting and namesake of the show.
