Forecasting
How Trend Forecasting Actually Works, From Runway Counts to Retail Data
Forecasting agencies sell synthesis — runway tallies, retail data, and cultural signals combined into reports bought two years ahead of the selling season.
The Trend Mag
Trends News
The Met Gala Put Menswear First, and the Tailoring Signal Travelled Fast
The Costume Institute's Superfine theme made 2025 the first all-menswear Met Gala since 2003, and the tailoring direction reached retail moodboards within the season.
Shop the Edit
Considered selections, checked prices, clear disclosures.
Forecasting
Forecasting
How a Color Becomes the Color of the Year
A committee inside the Pantone Color Institute spends roughly nine months reading signals before it names one hue for the coming year — and the industry calendar bends around the result.
Forecasting
The Luminous Blue Turn For Spring 2027
WGSN and Coloro have named Luminous Blue their Colour of the Year for 2027, leading an S/S 27 palette built around a single stated idea: interconnectedness.
Culture
Culture
How a Hue Becomes 'The Color of the Year,' Explained
Two forecasting systems, two very different methods, and two colors currently on the calendar — here is what actually happens before a shade gets the title.
Culture
Why Celebrity Stylists Are Hidden Forecasters
Law Roach, Rachel Zoe and the sellout mechanics of the Meghan effect: how the people dressing red carpets read the next season before the runway confirms it.
Culture
How Protest Dressing Becomes A Uniform
White sashes, black berets, pink hats: the documented mechanics by which a movement's spontaneous clothing hardens into a recognizable uniform.
Lifestyle
Lifestyle
How a Season's Color Gets Named, Two Years in Advance
Pantone names one color a year; WGSN and Coloro name five a season, two years out. A primer on who issues color forecasts, on what evidence, and what the naming actually sets in motion.
Lifestyle
Accessories That Outlast The Trend Cycle
A shape with no birthday: the bags, jewelry and small leather goods that have run through every season since mid-century — and how to buy them once.
Lifestyle
How To Dress For A Transitional Season
Three removable layers around one fixed mid-layer: the system that survives a ten-degree swing between the morning commute and the afternoon sun.
Trends News
Trends News
Why WGSN Flagged Dubai Chocolate Five Years Before It Went Viral
The forecasting agency's own record shows a scored, repeatable system behind the call — not a lucky guess.
Trends News
New York SS27 Opening Read: What the September Schedule Decides Early
Tory Burch opens and Thom Browne closes a six-day week, and the preliminary calendar has already made the season's positional calls.
Trends News
Couture Fall 2026 Trend Notes: Surrealism and Fabrication Close the Week
Four days and about 30 shows in Paris fix couture's two currents, and the craft credits matter more than the spectacle.
Fashion News
Fashion
How Cloud Dancer Became Pantone's Color for 2026
Pantone named Cloud Dancer — a soft off-white catalogued as PANTONE 11-4201 — its Color of the Year for 2026 on December 4, 2025, the newest call in a forecasting system that runs two very different ways.
Business News
How WGSN Built a Trend-Forecasting Business Beyond Fashion
Founded in 1998 to sell fashion trend calls, WGSN has since added food and drink forecasting, consumer-insight publishing and daily brand data — a diversification the company's own launch record traces sector by sector.
Fashion News
A Year Into the Post-Wintour Vogue, the Media Map Has Been Redrawn
Chloé Malle's ascent to head of editorial content at American Vogue closed the industry's longest-running era and set the template every fashion desk now copies: editors as platform builders.
Fashion News
The Flagship Comeback Is the Quiet Story of Mid-2026 Retail
Issey Miyake opened on Madison Avenue in May, Alo is planting sanctuaries on the Riviera, and the death of the big store — predicted for a decade — has been formally cancelled.
Latest Stories
Forecasting
How Microtrends Broke the Fashion Cycle's Old Clock
Aesthetic waves now rise and die in weeks — and the industry is splitting into two clocks: platform-speed detection and two-season production bets.
Forecasting
Do Algorithms Replace Forecasters, or Just Change Their Job?
Machines have taken pattern detection at scale; interpretation, meaning and accountable judgment remain human — for now, and for structural reasons.
Lifestyle
What Makes A Trend Worth Your Money
Runway repetition, cost per wear against the permanent alternative, and a ring-fenced budget: the buyer's arithmetic for deciding which trends earn spending.
Fashion News
Where AI Actually Sits in the Fashion Workflow This Year
Stripped of the launch-event language, generative tools in 2026 cluster in three working jobs — variation, visualization and inventory — and the atelier's core decisions remain human.
Trends News
Menswear SS27 Opens: Pitti 110 Leads Into Milan and Paris
The spring 2027 menswear season starts in Florence today, with the runway weeks testing suiting, fabric weight and the year's forecast palette.
Culture
Which Cities Export Style First
Paris exports the runway, Seoul exports the street: a mapped history of the cities that fire first — Lagos, London, Tokyo — and how the export order changed.
Forecasting
How a Season's Color Palette Is Built Two Years Ahead
From macro research to InterColor diplomacy to lab dips on card: the twenty-four-month chain that decides what colors a season will sell.
Lifestyle
How To Thrift With A Forecast In Mind
Walk in with the season's palette, silhouette and gap list on paper: the buyer's method that turns a second-hand rack into dated inventory.