NEW SPRING/SUMMER 2024 SANDAL SHOWCASED IN FIVE WAYS THROUGH BRAND’S FIRST-EVER DIGITAL LOOKBOOK
SANTA BARBARA, Calif., March 28, 2024 /PRNewswire/ — Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) enlists celebrity stylist and co-founder of JSN STUDIOJason Bolden to style client, actress, and DJ Ella Balinska in the five colorways of the brand’s new GoldenGlow Sandal. Showcased in the UGG® brand’s first-ever digital lookbook, the five looks range from edgy to sleek, collegiate to festival fashion, highlighting the sandal’s day-to-night capabilities.
Video & director credit: Alexandra Gavillet
Photography credit: Maddie Cordoba
Product profiles credit: UGG®
“Revenge Look” features a black mini skirt, oversized blazer, and crop top with a pop of color, the GoldenGlow in Mangosteen, for an intentional look with balanced proportions.
“Resort Chic” includes a monochrome set paired back with the GoldenGlow in Bison Brown and silver hardware accents to elevate an otherwise neutral look.
Tapping into a more edgy side, “Grunge Look” achieves the effortless, cool-girl aesthetic with a leather set and graphic tee styled with the GoldenGlow in Sea Salt.
“Blue Festival Look” shows the sandal’s seamless transition from day to night with the GoldenGlow in Caterpillar.
“Collegiate Chic” closes the lookbook with the ultimate accessory: socks. Featuring a micro-mini skirt, a sweater layered over a button-down shirt, and the GoldenGlow in Current, the look creates a promising case for the socks-with-sandals debate.
Top Row: GoldenGlow in Bison Brown, Mangosteen, Current, Black, $100
Bottom Row: GoldenGlow in Sea Salt, Caterpillar, Shaded Clover, Seal, $100
Available March 28