
Topic
Fashion Trade Shows Explained: Where Next Season's Fabrics Are Actually Decided
Long before a runway show makes headlines, the cloth behind it has already been chosen at an industry fair most outsiders never hear about.

Long before a runway show makes headlines, the cloth behind it has already been chosen at an industry fair most outsiders never hear about.

The discount rack is the industry's most public scoreboard, and it grades the buyers, not the shoppers.

The same pipeline that moves a color from runway to rack now moves a flavor from a restaurant counter to the supermarket shelf — faster, and with less staying power.